About Us
About Us
Welcome to AWW Garden — we are a family-owned brand focused exclusively on non-vegetable gardening seeds, dedicated to providing high-quality flower, herb, ornamental plant, and ground cover seeds for home gardeners and horticulture enthusiasts across Europe and North America.
Our Story
It all started back in 2019, when a group of us gardening-obsessed friends realized something at a garden party: most seed brands on the market put almost all their focus on vegetable seeds. For those of us wanting to build dreamy flower borders, herb gardens, and ornamental yards, it was incredibly hard to find carefully curated, premium ornamental seeds perfectly adapted to European and North American climates.
That’s when we decided to build this ourselves. We traveled across small family breeding farms across Europe and North America, handpicking non-GMO, naturally bred varieties made for home growing — from rare vintage sweet peas, to balcony-friendly miniature herbs, to pollinator-friendly wildflower mixes, and low-maintenance perennial flowers. We only select seeds that can truly bring those "wow (AWW)" moments to your garden.
Our Promises
- Ornamental Gardening Only: We do not sell vegetable seeds, putting all our energy into creating a more beautiful garden experience for you.
- 100% Non-GMO: All our seeds are naturally bred, with no genetic modification, safe and eco-friendly.
- Sustainable Growing: Our partner farms all use organic growing practices, and all our packaging is made from recyclable materials to reduce our environmental impact.
- Grow With You: Whether you’re a first-time planter or an experienced green thumb, our professional horticulture advisors are always here to offer you growing guidance.
We believe everyone can have a vibrant, surprising garden — and great seeds are where it all begins.